In this article, I understood how to identify and analyze an advertisement using visual rhetoric. The main goal or point that I understood was to understand and use these next six points when reading or analyzing a text and image. They provided individual boxes that summarized how to analyze an advertisement piece and key points one wants to hit. In each advertisement ad, you want to ensure you identify ethos, logos, and pathos along with three other steps. The first step in analyzing an advertisement piece is "noting where the ad appears." (pg.238) It could simply be where it is placed which makes a huge impact such as New York Times or People Magazine which "aims to reach a broad, educated, even affluent, readership interested in keeping up with current events."pg. 238) The second step is to "examine the main image or text that captures your attention." (pg. 238) Examine whether it is a text or image that your readers have emotion too. The third step is to "reflect on what draws to this image or text." (pg. 238) Capturing your readers attention with images or something that catches your emotions draws them in with interest or relativity. The fourth steps starts with the evaluation of ethos that the author created or sponsored in the ad. Ethos is a visual as it does it written rhetoric, both trying to convey their readers how the writers wish to be perceived. Your goal in the fifth step is how a text or image appeals to the readers emotion, also known as pathos. The goal with pathos is to allow a readers evoke emotions from those texts or images. The final step ensures that the reader understands the entire ad or composition emphasizing on the text or images portray to them.
Questions:
1. When analyzing a ad, does it limit that types of ads? Such as a cereal company to a a fundraiser for wounded warriors. Are you able to analyze each the same because they are too different topics?
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